Meet our Asset Manager, Hiuri Doria Lima

Q&As with Hiuri

Who are you?
My name is Hiuri Lima – from Brazil, despite the not-so-Brazilian first name. I lived in Australia for a year and a half before ending up in Denmark, where I have now been for four years. I could not be happier about how things have unfolded. I am a mechanical engineer with a master’s in energy systems, and above all, passionate about the energy sector and the many ways it can shape the world we live in.

How would you describe yourself?
I am goal-oriented and determined – someone who spares no effort when chasing something worthwhile, whether that means reshaping my routine around a project I truly care about or pushing through the final stretch of a run. I am very loyal to my friends and make a point of staying close to them despite the distance, because I believe the relationships you build are the most important intangible asset anyone can have. Overall, I am an easygoing person who loves sharing experiences, jumping into whatever game or sport is on offer, and appreciating what each day brings.

What do you do at European Energy?
I am a Manager in the Asset Management department, leading cross-functional technical and commercial teams across renewable energy operations in Brazil, Spain, the United Kingdom, Romania, and other emerging markets. My portfolio spans approximately 300 MW of mixed-technology assets, covering financial reporting, regulatory compliance, and performance optimisation. A big part of my role is defining the operational frameworks that govern these portfolios – lifecycle OPEX, PPAs, O&M agreements, BRP arrangements, and insurance – while keeping external investors confident in the performance of assets we manage on their behalf. I am also leading the operational strategy for a 500+ MW BESS pipeline targeting 2027, aligning stakeholders and shaping how we deliver asset management across diverse battery storage configurations.

How do you try to be a creative enabler of the green transition?
I believe creativity is ignited by dialectical thinking – by the exchange of different opinions and perspectives. I enjoy discussing technologies, their purpose, and how worthwhile it is to back one path over another, bringing in long-term considerations that might sound idealistic to some and pragmatic to others. I don’t think there is a single right way to pursue the green transition, but there is certainly a more viable one, and numbers, analysis, and rigorous study are the best way to make that case. No one person can do that alone, so I try to connect with as many people as I can – sharing and absorbing knowledge that might, one day, create a small change in me or someone else that makes the world a little better.

What are the best things about working at European Energy?
The people. I appreciate how the company never misses an opportunity to celebrate important moments and victories, and how it channels that same enthusiasm and ambition into new challenges. The open-door mentality contributes enormously to this – it reflects a genuine concern for the people around you, and by extension, for the organisation as a whole.

Why is it important for you that European Energy is a driving force in the green transition?
The passion and commitment that many people here share to build a better world is genuinely inspiring, and it deserves to be matched by results. European Energy consistently looks to be at the forefront of new technology development, and I think that matters enormously – it pushes society out of the comfort zone of only backing assured wins. Disruption demands some risk. No great development arrived fully formed: the first steam engines, built at the end of the 17th century, had efficiencies below 1%. Without centuries of further development, we would not have the machinery we rely on today. That risk needs to be managed well, of course, and I see European Energy doing exactly that – using its portfolio to strike a well-calibrated risk-reward balance.

What are the best things about your colleagues?
They have a strong sense of team – they stick together and will go out of their way to deliver and make sure you do too. I moved to Denmark for this role, and it is genuinely my colleagues who make me feel grateful to be here.

European Energy has six core values. In it together, Excitement, Inclusion, Agility, Trust & Courage, and Ambition. What are the most important values for you and why?
Without diminishing any of the others, “Ambition” and “In it together” are, in combination, the most meaningful to me. Ambition captures the restlessness of always wanting something better – which I think is essential for a company in our position. But it should never come at the expense of recognising that we are all equal and deserving of respect, otherwise ambition risks becoming selfishness.

What has been your best experience so far at European Energy?
One of many, but a memorable one: my first ever “task” was a site visit to Coremas, Brazil (a plant already divested). It is in a quite remote location, so I had to take an eight-seat aircraft for two hours, then drive another hour and a half to get there. Beyond being a unique experience in itself – sitting in a tiny plane where you can see the entire cockpit – the visit gave me a vivid sense of how many variables sit between a project on paper and a plant in operation, especially when that plant is somewhere off the map. It is easy to underestimate what remote conditions really mean until you are there. I left feeling grateful for the opportunity and much more curious about the day-to-day reality of operating power plants.

What do you like to do outside work?
I like to get to know different places and activities while traveling, and more of as a routine, practicing sports, going for a swim, relaxing in sauna sessions, and cooking. Every different place I have been has influenced a bit of the person I have become today, and I think it is very funny to look back and get those memories back. I feel like I have a quite fair amount of energy on a daily basis, and really enjoy spending it.